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BOTANICA
Urban
The Urban Botanica collection redefines biker-inspired accessories with a contemporary edge, merging the raw energy of streetwear with the sophistication of high fashion. Designed for the Fall/Winter 2024 season, this bold bag collection explores the dynamic interplay of rugged denim, supple leather, and intricate floral embroidery, creating a striking contrast between urban rebellion and delicate craftsmanship.
Each piece embodies the spirit of fearless individuality, balancing distressed textures with sleek metallic hardware and refined detailing. Inspired by the attitude of street-style icons and the artistry of couture craftsmanship, the collection transforms everyday accessories into statement pieces that exude both power and elegance. It is a tribute to those who embrace the city’s pulse with confidence, authenticity, and an unapologetic sense of style.
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CLIENT PROFILE
Demographics:
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20 - 35 years
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Primarily urban dwellers with a passion for street style and high fashion.
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Career-focused individuals, including creative professionals, entrepreneurs, and students with an eye for trends.
Psychographics:
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They love blending edgy and feminine aesthetics, gravitating towards unique, statement accessories.
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Prioritize individuality, self-expression, and sustainability. They seek pieces that tell a story and align with their values.
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Lifestyle:
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Enjoy attending music festivals, fashion-forward events, and social gatherings.
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Appreciate the artistry in design, valuing craftsmanship and thoughtful detailing in their purchases.
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Invest in versatile, durable pieces that complement their bold and playful wardrobe.
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Look for limited-edition, one-of-a-kind, or customized items.
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