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This womenswear collection for the Autumn/Winter 23/24 season embodies the essence of Sonia Rykiel, seamlessly blending innovation in knitwear with the brand’s signature effortless elegance and Parisian flair. Rooted in the house’s rich heritage of bold, statement-making knit designs, the collection explores new dimensions of texture, structure, and drape, creating garments that are both striking and comfortable.

Each piece reflects the modern Rykiel woman—confident, free-spirited, and unapologetically chic. The collection reinterprets classic silhouettes through experimental knit techniques, playing with ribbing, intricate jacquards, and sculptural volumes to add depth and dynamism. Inspired by the effortless allure of Parisian street style, the designs balance softness with boldness by using playful textures, and subtle embellishments, adding a modern twist to the timeless Sonia Rykiel DNA.

BRAND IDENTITY

Sonia Rykiel’s brand identity centres around avant-garde knitwear, with a focus on bold, striped patterns and a distinctive use of inside-out seams that challenge conventional fashion norms. Known as the "Queen of Knits," Rykiel’s designs embrace a relaxed yet intellectual femininity, often incorporating playful, body-hugging silhouettes and vibrant color palettes.

TONE OF VOICE

Sonia Rykiel's tone of voice is bold, playful, and unapologetically confident. It speaks to women with a sense of wit and independence, encouraging self-expression through a blend of elegance and unconventional style.

ABOUT

Founded in 1968 by Sonia Rykiel, the brand focuses on knits in womenswear.

Operating across ready-to-wear, bags, footwear, accessories, and kids, and having garnered strong notoriety internationally, the house continues to embody a fierce sense of female empowerment and a non-conformist attitude to fashion.